Ready to Increase Sales?

A lead magnet is a marketing term for a free item or service that is given away for the purpose of gathering contact details. In the experience industry, lead magnets are often access to free guides, insider knowledge, e-newsletters, and even free consultations. By using this free content, visitors are more likely to sign up for your email list and eventually become paying customers.  Lead magnets must be free to deliver and have a high perceived value.

Get More Leads

By offering something of high value at no cost to your prospects, you'll generate more leads.

Be Helpful

Lead magnets give you your first opportunity to be truly helpful - the key to start building trust.

Build Relationships

By creating a series of helpful followups, you'll build more trust and excitement over time.

Increase Sales

As trust builds and excitement over your services multiply, you'll see sales automatically increase.

According to OptinMonster, there are 7 things that your lead magnet should do if you want it to be absolutely irresistible. The BEST lead magnets will do the following:

1. Solve a real problem – if your lead magnet doesn’t solve a real problem that your potential customer has, or if it doesn’t give them something they really want, it won’t work at all.
2. Promises one quick win – your lead magnet should promise (and deliver) one quick win for your avatar. In other words, it should help them to easily achieve something.
3. Super specific – don’t create a lead magnet about something general. The more specific you are about the benefit of your lead magnet, the better it will convert potential customers (and if you can personalize this lead magnet to a specific landing page, that’s even better!).
4. Quick to digest – PDF checklists tend to convert really well because they are so quick and easy to digest. eBooks or lengthy reports may make your prospects feel overwhelmed.
5. High value – your lead magnet should have both high perceived value and high actual value.
6. Instantly accessible – your lead magnet will work best if it is something that can be delivered right away. People love instant gratification.
7. Demonstrates your expertise or UVP – when someone consumes your lead magnet, it should demonstrate your expertise or your unique value proposition. This helps turn leads into customers down the road.

If you can nail these qualities, you’ll see conversions dramatically rise across your website.

Now that we’ve seen what makes a good lead magnet, let's take a look at a few examples to get the wheels turning. Lead magnets can really be broken down into a few key categories: Useful, educational, entertaining, and others. Here we'll see a few examples of each.

Enjoy an unforgettable stay in Jamaica

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Enjoy an unforgettable stay in Jamaica

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.

Enjoy an unforgettable stay in Jamaica

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur.